AT OUR CORE

Delivering Total Video Solutions

Seamlessly integrating linear and digital video tactics into a comprehensive approach that amplifies brand visibility, enhances audience targeting, and maximizes conversions.

Linear TV continues to be the most trusted advertising platform, reaching 65% of adults aged 18-49 on a weekly basis. It offers unmatched brand recall, and a 20% higher ad effectiveness compared to other channels. Leveraging our long-standing partnership with networks, we provide competitive rates and exceptional media impact.

Streaming offers precise targeting and flexible ad delivery, reaching 73% of U.S. homes. With a 2.7x higher brand recall from targeted ads and a 90% average completion rate, our programmatic expertise ensures your message reaches the right audience and drives results.

YouTube offers the largest online video audience with powerful targeting and diverse ad formats. Extend your reach across multiple screens while repurposing creative content to engage specific demographics, all with tailored tools that ensure brand safety and trust.

Our retargeting strategy re-engages TV viewers and past site visitors, boosting conversion likelihood by 70%. Through online video and display ads, we guide potential customers further down the sales funnel with tailored follow-up messaging, driving them from awareness to purchase.

What Sets Us Apart

Diray’s media strategies are custom-created for each client, targeting precise audiences to maximize conversions. With a hands-on approach, our team meticulously adjusts campaigns around the clock to ensure optimal performance.

Interested in learning more?

Get in touch!

Media Strategy

Leveraging 30 years of linear ad space relationships and OTT expertise, we optimize your budget with integrated media plans to engage your audience throughout their purchase journey for maximum ROI.

Buying and Planning

Our trusted network partnerships and real-time buying strategy, similar to a day trader's, make our rates unbeatable. We plan and buy media strategically across all platforms, ensuring optimal placements and maximum campaign efficiency.

Advanced Analytics

Using cutting-edge data science, we optimize in real time and plan for future success. Our mixed media modeling and attribution analysis offer a full view of reach, frequency, and efficiency, enabling informed decisions and clear visualization of your media performance.

Actionable Outcomes

Exceeding and optimizing KPIs to deliver positive campaign results. Our expertise in multiple attribution models ensures a tailored approach, maximizing your ROAS.

POWERING CAMPAIGNS WITH PRECISION

Proprietary Technology and Tools

Actionable Insights
We leverage industry-leading tools to maximize every client dollar, powered by MediaINSIGHTS. This platform consolidates campaign analytics and reporting into a custom dashboard, enabling continuous optimization, informed decisions, and transparent tracking for superior results across all Total Video Tactics.

Audience & Competitor Research Hub
We combine external and proprietary data to deliver insights into consumer behavior, advertising trends, and competitive landscapes, enabling the creation of highly targeted media strategies. By monitoring TV and digital ad placements, including competitors, we ensure optimal campaign performance. This approach allows us to refine strategies and quickly adapt to market changes.