The word, “incremental” is usually interpreted to mean “small” or (at best) “complimentary.” When it comes to media consumption, those definitions no longer hold true. Incremental now refers to numbers like 9 million, 33 million and 115 million people. If I told you that I could get you 15-20% more of your targeted audience that […]
Football season is back, and with it, millions of viewers are glued to their screens—breaking records left and right. Kicking off the 2024 NFL season in style, the Kansas City Chiefs took on the Baltimore Ravens in a showdown that pulled in a staggering 29.2 million viewers. That’s right, the most-watched NFL Kickoff Game ever on […]