Boxing Out The Competition On Crowded Retail Shelves

RUKUSfx, as a new toy entering the already crowded and highly competitive toy market, faced the challenge of standing out among established brands and driving meaningful sales. With countless options available to consumers, RUKUSfx needed a strategy that not only generated strong brand awareness but also created a sense of urgency to purchase. To achieve this, a full-funnel media campaign was essential—one that built excitement around the product while incorporating strong calls to action that directed consumers to major retailers like Walmart, Target, and Meijer. The goal was to convert brand awareness into tangible retail sales by positioning RUKUSfx as a must-have toy for kids.