The Challenge
Building brand awareness and generating interest for AirFort, a quick and easy indoor play fort, presented a unique challenge in a highly competitive market filled with children’s toys and entertainment options. With countless alternatives vying for the attention of both children and parents, we needed to clearly differentiate AirFort as a standout product by emphasizing its simplicity, convenience, and ability to provide endless fun. Our goal was to carve out a niche for AirFort in a crowded space by highlighting its unique value proposition and connecting with families in a meaningful way.
The Solution
We leveraged a mix of channels, formats, and messaging to increase reach across social media, search, and Amazon. By strategically utilizing high shopper drive periods like Black Friday and Cyber Monday, we were able to maximize impact with increased investment, capturing the attention of consumers when they were most likely to make purchases.
Additionally, we capitalized on lightning deals and social promotions to drive sales and keep purchase momentum going even during the off-season. To ensure sustained engagement and prevent creative fatigue, we continually tested and refreshed our creative content, keeping it relevant and appealing to our target audience.
The Results
