The Challenge
Friday Plans launched an affordable, online-exclusive solution for men to obtain doctor-supervised ED prescriptions from home, offering this at a fraction of the cost of alternatives like Viagra. To support this, they required a marketing plan that eliminated the embarrassment factor and aimed to drive a significant increase in sales.The Solution
We tested various CTAs to identify which processes men felt most comfortable with, while also scanning the marketplace to establish a mix of networks that drove the highest ROAS. By targeting specific programming on top-performing networks and consistently securing spots on high-profile news and sports stations at significant discounts, we were able to maximize leads at the lowest cost possible.
The Results
