The Challenge
In the process of launching a revolutionary melanoma detection tool—a simple sticker that detects cancer without the need for cutting, scraping, or conducting a biopsy—DermTech faced challenges in gaining widespread adoption from both dermatologists and consumers. Seeking to overcome these hurdles, they reached out to Diray Media for a strategic approach to boost awareness and drive engagement.
The Solution
Diray Media launched a targeted digital campaign to increase awareness of DermTech’s melanoma detection tool among healthcare professionals and consumers. Through paid search and YouTube ads, we strategically placed content in physicians’ endemic networks, while also educating consumers on the benefits of the non-invasive sticker.
As the campaign progressed, patients began asking dermatologists for DermTech by name, showcasing the growing awareness and demand. This shift in consumer behavior strengthened the tool’s adoption, helping DermTech gain traction among both medical professionals and patients.
The Results
