The Challenge
In a highly saturated market of plush toys and slippers, Flipeez needed to differentiate their products without conflicting with their already established Amazon presence. The client aimed to integrate linear TV with digital tactics effectively to maximize reach and awareness, starting with a budget of $40K across six months. The goal was to capture strong attention and interest while ensuring high engagement and a solid return on ad spend (ROAS) across all channels.
The Solution
We launched a multi-channel campaign that seamlessly integrated linear TV, focusing on kids’ specific channels at $5K per week, along with paid search and paid social to ensure consistent messaging and maximum brand visibility across platforms. The campaign featured unique and attention-grabbing creatives, both static and animated, to highlight Flipeez’s distinct features.
Additionally, we utilized advanced targeting and data analytics to identify and engage key audience segments. This approach allowed us to optimize ad placements and content, leading to higher engagement and conversion rates, ultimately maximizing the effectiveness of the campaign and ensuring a strong return on investment.
The Results
