The Right Marketing Channels, At The Right Time

Diray Media helped Pureflow drive awareness and sales of their air purification solutions through a multi-platform campaign. By testing creatives and strategies across TV, digital, and social media, we optimized performance and boosted sales with targeted updates and attribution analysis.

The Challenge

PUREFLOW aimed to capitalize on the heightened awareness of air quality and safety concerns brought on by the COVID-19 pandemic. With consumers increasingly seeking air purification solutions for healthier indoor environments, including their vehicles, PUREFLOW sought to drive both awareness and sales of their products. However, the market had become crowded with numerous air purification brands, making it essential for PUREFLOW to stand out. The challenge was to differentiate PUREFLOW’s offerings by highlighting the unique benefits of their technology, while building consumer trust and addressing the urgent demand for cleaner, safer air in homes, businesses, and cars.

The Solution

A comprehensive campaign was launched by testing creatives, strategies, and ad lengths across various platforms, including linear TV, CTV, Google Shopping, Meta, TikTok, and influencers. The campaign provided guidance on major updates to boost conversion rates, average order values, website UX, cart processes, and revised offers. LeadsRX was utilized for attribution analysis to optimize channel mix, scheduling, network selection, and enhance overall performance.

The Results